Tips For Wedding Vendors
Trade shows– particularly bridal fairs– are serious business, as visits from soon-to-wed couples can easily translate to sales for exhibitors ready and willing to make a deal. As many seasoned wedding vendor can tell you: there’s more to it than setting up a display and handing out flyers.
If you are a wedding supplier considering a booth at a bridal fair, you should consider yourself fortunate that organizers like the people behind the highly-successful and well attended Before I Do bridal fair series strive to maintain a safe and business-friendly event environment for soon-to-weds and exhibitors both, so here are a few tips for a more fulfilling experience at Before I Do, as shared by fellow wedding vendors, returning exhibitors, and industry partners.
1. Always bear this in mind: wedding fair attendees– such as the ones visiting the Before I Do bridal fair– are mostly soon-to-wed couples, or friends and family of soon-to-weds. So treat these clients with utmost respect and courtesy. You want to show them that they can trust you enough to let you handle an important event in their life, so the least you can do for them is to give them the level of service they deserve.
2. On setting up shop: remember, you’ll never know when a hot lead will translate into a sale, so tell your team to be ready at all times. Remember, if you are not at your booth, it is likely you will miss out on sales opportunities from attending clients.
- Arrive early to entertain early bird attendees.
- Always keep your booth manned properly at all times. Have enough manpower to cover the event’s operating hours.
- Have your materials ready: brochures, packages, business cards, contracts, receipts, samples, and other sales aids for ready access when needed.
- Stow away all personal belonging away from sight. This is not just for the purpose of cleanliness and orderliness, but also for security reasons as well.
3. Appearance and demeanor: first impressions are truly lasting, so here are a few reminders to help your team put their best foot forward on event day:
- Dress to impress. You’re a wedding and events professional, so take the effort to look like one. Remind your staff and crew to dress accordingly.
- Be mindful of your hygiene and appearance. Have mints or water ready to stave off the onset of bad breath.
- If you want to be approached, be approachable! Show that you are friendly and ready to engage. Smile until it hurts. Nobody wants to talk to someone indifferent or unpleasant.
- Stand up and do the 3 G’s – grip, grin, greet. Be ready to engage your potential clients with a firm handshake, a warm smile and sincere greeting. Never underestimate the power of first impression which takes place in the first 7 seconds.
- Be enthusiastic, confident and polite.
- Sit if your client is seated and stand when your client is standing.
- Maintain good eye contact with attendees.
- Be mindful of your body language. Don’t cross your arms or place your hands on your pockets.
4. Conducting business: trade fairs such as the Before I Do bridal fair will give you a lot of opportunities to gain new business. Here are a few more tips from the organizers to help you and your team bring in more business for your company:
- Don’t hard sell. Don’t force an attendee to get your services. In many such cases, clients come back not to upgrade but because they want to cancel their booking since they feel they have booked your services too hastily.
- Manage proper expectations with your clients. Be forthcoming and transparent, and as much as possible have everything in black and white.
- Follow the 80/20 rule: listen 80% of the time and speak for 20%.
- To help gather more information, ask open-ended questions-– beginning with “who”, “what”, “when”, “where”, “why”, or “how”.
- Pay attention to the body language of the attendee to determine how interested they are – are they confused or are they bored?
- Spend more time speaking to and entertaining bridal fair attendees, rather than your colleagues.
- Thank attendees for spending time at your booth when they arrive and leave.
- If you inform potential clients that you will email them the information they need, make sure that you do so.
- Return all calls, SMS, emails, at the soonest possible time (within office hours). Remember that with all the advances in technology, it is not polite not to return or delay making return calls, sms, and emails. As wedding industry professionals, we shouldn’t make our clients wait.
- Finally, don’t overbook your day. If you are servicing two or more events in a day, make sure that you will be in time for all your booked events (considering the distance, time, and flow of vehicular traffic) and not sacrifice one for the other. If you arrive late, not only will your client will suffer from undue stress, but you will also likely get bad client reviews as a result.
More Tips on an Enjoyable Wedding Fair Experience
There are a lot more tips for you over at the Before I Do official website if you’re attending one of their bridal fairs.
Remember, if you have any questions or concerns, please do not hesitate to get in touch with the Before I Do team through a call, or contact them here. They’ll be more than happy to help sort things out for you, should you need clarification, or if you need to confirm some details about the event.
The Before I Do bridal fair series is managed by VRC Creative Events Management.
VRC Creative Events Management Corporation
Unit F, 6th Flr., Westgate Tower Condominium, 1706 Investment Drive,
Madrigal Business Park, Brgy. Ayala-Alabang, Muntinlupa City
Phone Number/s: (+63 2) 809.3119 | (+63 2) 403.30.94 | (+63 2) 668.7787
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